Brian Krzanich, chief executive officer of Intel Corporation (NASDAQ:INTC) showcased the company’s new 14 nanometer core processor called Broadwell during the 2013 Intel Developer Forum (IDF) in San Francisco, California on Tuesday. Krzanich demonstrated that the processor improves the battery life of a device by 30%.


Intel’s Broadwell extending battery life

Intel Corporation (NASDAQ:INTC)’s Broadwell is the successor to the Haswell processor line, which made it possible for a laptop battery to last all-day. According to Krzanic, the new 14nm core processor promises more than extending battery life. While showing the capability of the Broadwell on stage during the IDF, Krzanich said the processor is already showing “30 percent power improvement, and we’re not done yet. That’s only what we’ve tested so far.” The Broadwell line of processors will be available next year.

Intel Corporation (NASDAQ:INTC) also showed the capability of its 22nm Silvermont atom chip integrated in a smartphone and the Haswell Y processor with enhanced productivity—the Y model uses only 4.5 watts of power and allows a PC to work quietly.

According to Krzanich, the PC is in the process of reinventing itself and he is seeing innovations in battery life, form factor, and capabilities.

Intel’s strategy

He also emphasized that Intel Corporation (NASDAQ:INTC)’s strategy is simple, and it intends to become the leader in all areas of the computing industry, from servers, PCs, tablets, and phones as well as segments that are still under development—what he calls the “internet of things.”

“Innovation and industry transformation are happening more rapidly than ever before, which play to Intel’s strengths. We have the manufacturing technology leadership and architectural tools in place to push further into lower power regimes. We plan to shape and lead in all areas of computing,” said Krzanich.

Brian Krzanich on smartphones and tablets

Furthermore, he said, “Smartphones and tablets are not the end-state. The next wave of computing is still being defined. Wearable computers and sophisticated sensors and robotics are only some of the initial applications.”

Moreover, Krzanich estimated that there will be more than 60 Intel-based tablets available in the market. The price range for these upcoming Intel-based devices will start at less than $100.

Intel Corporation (NASDAQ:INTC) also announced its Quark processors, which are five times smaller and use ten times less power than the Atom processor.