Facebook Inc (NASDAQ:FB) shares are up close to 70 percent since the company delivered its most recent earnings report in July. Investors are finally getting behind the company after its disastrous IPO last year. A new report from Topeka Capital Markets analyst Victor Anthony asks the pertinent question: what’s the Facebook Inc (NASDAQ:FB) plan for the longer term?


Facebook has been making strides in monetizing its mobile user base and ensuring engagement among its users as the way they use the social network changes. With Mark Zuckerberg due to speak at the TechCrunch Disrupt conference on Wednesday September 11, Mr. Anthony wants to hear about the long-term future of Facebook Inc (NASDAQ:FB) from its founder.

Facebook into the future

At the 2012 TechCrunch Disrupt event, Zuckerberg spoke about Facebook Inc. (NASDAQ:FB) going mobile. Since then the company has shown the market that it can deliver on that promise, and that it will continue to do so in the future. With the promise of last year’s conference delivered, Mr. Anthony is looking for more promises from this year’s presentation. This time, however, that analyst wants to hear about the long-term future of the social network.

Anthony wants to hear about the Facebook Inc. (NASDAQ:FB) plans to hit 2 billion, 3 billion and 4 billion users, and how the company plans to keep that many engaged in the platform. He also wants to hear about Zuckerberg’s vision of the future of the social networking world, and his views on the future of communication in general.

Facebook Inc (NASDAQ:FB) is a growing concern, but the current price of the company shows a huge amount of extra growth. The company’s performance over the next five or ten years can not be predicted because the market it is getting into doesn’t really exist right now. If Zuckerberg addresses the longer-term future of the company he founded in tomorrow’s presentation, the whole world will be listening.

Facebook performance

Facebook Inc (NASDAQ:FB) has had its best year ever in 2013, and the company doesn’t show any signs of slowing down just yet. The market is now looking at it without the taint of the initial offering, and to its eye the company looks good.

If Facebook Inc (NASDAQ:FB) can manage to keep investors on its side, shares are bound to do well. That may require some definition of the company’s long term future, however, and that’s something we haven’t seen from the company yet.