While Google Inc (NASDAQ:GOOG) and now Tesla Motors Inc (NASDAQ:TSLA) steal headlines regarding self-driving vehicles, many other automakers are developing them as well and seek to slowly implement the technology in a piecemeal manner.

Tesla Motors

Plenty of obstacles exist, mainly those relating to liability in the event of an accident. However, aside from the worries of insurance companies and lawyers, the feat is possible and seems to be a foregone conclusion amongst the industry. Consumers thus far have been hesitant.

Ninety percent of respondents in a survey sponsored by insurer Chubb Corp., and released by ORC International Ltd. today, said a licensed driver should be in the driver’s seat of a driverless car. Of the survey’s 1,000 respondents, only one-third said they’d feel safe on a road with autonomous vehicles.

While lawmakers battle with crafting regulation to take into account a driver-less car, automakers are pushing on, as seen in the video below showing Nissan’s best efforts.

“You’re going to have to have some kind of regulatory foundations in place at a reasonably nascent place,” said Bill Visnic, an analyst who follows autonomous vehicles for Edmunds.com. “Or else everybody’s going to get the feeling it’s the Wild West out there.”

Via: floatingpath.com