Apple Inc. (NASDAQ:AAPL) just rolled out a Kids category on their App Store. This new category has several different sections on the page including best apps within certain age groups and interests. Many of these apps are aimed towards the preschool market but there are many other apps aimed towards older kids for ages up to 11.
Apple’s email to developers
Back in August, Apple Inc. (NASDAQ:AAPL) sent an email to developers reminding them to choose age categories for their applications for the new App Store with iOS. The email explained:
At WWDC, we announced a new Kids category for the App Store in iOS 7. The new category provides parents with a place on the App Store to find age-appropriate apps for their children. If your app is made specifically for children aged 11 or under, you can now choose an age range for your app on the iTunes Connect website. The following age ranges are available:
– Ages 5 & under
– Ages 6–8
– Ages 9–11
You can only choose one age range for each app. Apps approved for the Kids category will still have a primary and secondary category, but will also appear in a new, separate area of the App Store. To assign the Kids category to an already existing app, submit a new version of your app for review. Starting this fall, the currently existing Kids subcategory for game apps will no longer be displayed on the App Store.
Feature made app finding easier
This new feature should make it easier for parents to find good apps for their children. Many iPhone and iPad users let their kids borrow their gadgets to keep them entertained. Now it’s easier for parents and kids to find what they are looking for. Most of the apps featured in this section are either educational or games, which gives parents a choice when it comes to selecting apps.