Apple Inc. (NASDAQ:AAPL) just announced a huge milestone during Tuesday’s iPhone 5S event. The company will ship their 700 millionth iOS device in October. Last June, the tech giant announced that they sold a total of 600 million devices. Now that Apple has unveiled the iPhone 5S and iPhone 5C, it’s highly likely sales will boom.

Apple iPhone 5s

Apple is ready to compete with top competitors

It’s a safe bet to make that the rest of this year will be big for Apple Inc. (NASDAQ:AAPL). With two new smartphones, one of which is a budget model, the choice doesn’t stop at Android. iPhone fans can now choose between the higher-end model or a cheaper version of the perennially popular smartphone. This proves that Apple Inc. (NASDAQ:AAPL) is ready to compete with top competitors Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) and HTC Corp (TPE:2498).

The iPhone 5S features a high-grade aluminum body and will come in three metallic colors: silver, gold, and space gray. The iPhone 5C will feature a plastic body and come in a choice of five colors(green, yellow, blue, white, and red). The latter phone will start at $99 with a two-year contract.

Phil Schiller (senior vice president for marketing worldwide) explained, “A few of you might have seen some shots on the web. And that’s cool, because everyone’s really excited before. The iPhone 5C is beautifully, unapologetically plastic. Multiple parts have been reduced to a single polycarbonate component whose surface is continuous.”

iOS 7 will be available for all on September 18th. It will run on iPhone 4, iPad 2, and iPod Touch 5.

Apple is ready to take their company to the next level

The iPhone has become a legend in the tech market and it’s still it major player. The company will continue to play a part of history as they are just getting around to making exciting changes to their brand. It’s evident that Apple Inc. (NASDAQ:AAPL) is ready to take their company to the next level.