We already know Apple Inc. (NASDAQ:AAPL)’s plans to release the iPhone 5S and iPhone 5C next week, and now there is a new rumor that Apple TV could be released this month, as well.

Apple

According to the Huffington Post, trade intelligence company Panjiva reported three overseas shipments. In late August, Apple Inc. (NASDAQ:AAPL) received a shipment titled “Set Top Box with Communication Function”. This box came from BYD Precision Manufacture. A week prior to that, they received a shipment called “Set Top Boxes” and before that, they received “Set Top Box with Communication Function”.

We already know that BYD Precision Manufacture is a key supplier for the company.

These new shipments may indicate that Apple Inc. (NASDAQ:AAPL) just plans to refresh their current Apple TV entertainment box. The box (which retails for just $99, making it relatively cheap compared to Apple’s most popular products) essentially connects to your television and enables viewers to watch a wide variety of online content such as iTunes movies or Netflix, Inc. (NASDAQ:NFLX) on the television. Earlier this year, the company’s CEO Tim Cook shared his company’s vision to create a television set.

AAPL has big plans for the Apple TV

Salvador Rodriguez from the Los Angeles Times offered three key reasons why the iPhone maker should release their TV soon. The first two reasons include Google Inc (NASDAQ:GOOG)’s Chromecast and Apple TV’s increase of channel offerings. He explained, “Apple has recently been adding channels to Apple TV at a quicker pace. This summer alone, it added HBO Go, WatchESPN, Disney, Disney XD and Vevo, among others. The rush of new content could mean Apple Inc. (NASDAQ:AAPL) has big plans for the Apple TV, a device the company has previously referred to as just a “hobby.””

Apple updated their television box

Last, but certainly not least, he added that it’s been awhile since Apple Inc. (NASDAQ:AAPL) updated their television box. It’s probable that they will soon release a new version of Apple TV and in time, they will probably release a television set, too.