If you want to purchase the new iPhone 5S but are concerned that it might not be available in store, you can now check for in-store availability thanks to Apple Inc. (NASDAQ:AAPL). The tech giant now allows customers to check for in-store iPhone availability right on their official store app.

apple store

All users need to do to check for availability is to add the iPhone to their virtual cart, then choose “check availability”. The application will then display a list of stores that will mention whether the iPhone model is available or not. With the Personal Pickup feature, shoppers can purchase a phone on the app and then pick it up at a local Apple store.

Apple’s plan to update their official store app

9-to-5 Mac originally reported Apple’s plan to update their official store app to make it easier for customers to shop. The report elaborated, “Because supplies are expected to be constrained, Apple Inc. (NASDAQ:AAPL) is said to be preparing an update to its Apple Store app for the iPhone and iPod touch that can allow customers to monitor if certain new iPhone models are available at their local Apple Store. The app is said to arrive by next week, but it, of course, could be pushed back or cancelled at the last minute.”

Demand for the gold iPhone 5S is high

In other Apple Inc. (NASDAQ:AAPL) news, demand for the gold iPhone 5S is high. According to a recent report from Forbes, prestige is the main reason fans are flocking towards the gold version. Tony Bradley explained, “I believe there’s a similar motivation behind the popularity of the gold iPhone 5s specifically. Why? Because it’s the only model that is obviously an iPhone 5s at first glance. The black iPhone 5s looks essentially identical to a black iPhone 5, and the white with silver iPhone 5s looks basically identical to a white with silver iPhone 5. The one way to make sure everyone knows you absolutely have an iPhone 5s is to choose the white with gold model.”

iPhone 5S is a huge success

It’s evident that the iPhone 5S is a huge success and will likely continue to be a huge success for Apple Inc. (NASDAQ:AAPL) in the future.