Yahoo! Inc. (NASDAQ:YHOO) has changed a lot since CEO Marissa Mayer joined the Internet company last year. The company has made several acquisitions including Tumblr, revamped its product offering, tied up with Twitter, and overhauled its homepage. But Yahoo! Inc. (NASDAQ:YHOO)’s logo, which reflects its identity, has remained the same for the past 18 years.
Yahoo wants its logo to reflect its innovative spirit
Yahoo! Inc. (NASDAQ:YHOO) chief marketing officer Kathy Savitt said in a statement that it’s time the company redesigned its logo to reflect the renewed sense of progress and purpose at the company. Savitt said Yahoo’s team wants everything at the firm to reflect its innovative spirit.
Everyday over the next 30 days, the Silicon Valley tech giant will showcase a new logo on its homepage and across its network in the United States. On September 5, the company will choose one of them as its new official logo. Tech world is eagerly waiting to see what the final official logo would look like.
However, Yahoo! Inc. (NASDAQ:YHOO) said that it may change the typeface but the purple color, the iconic exclamation point and its signature yodel will remain the same. Kathy Savitt said Yahoo will continue to preserve its unique characters “fun, vibrant and welcoming” because these things can never go out of style.
Yahoo not the only firm to change logo
Since Marissa Mayer joined the firm, the stock has surged more than 70 percent and the company has reported encouraging quarterly earnings. However, it still faces tough competition from giants like Google Inc (NASDAQ:GOOG) and Facebook Inc (NASDAQ:FB) in digital advertising space. Jon Swartz of USA Today says that Yahoo! Inc. (NASDAQ:YHOO) has joined eBay Inc. (NASDAQ:EBAY), Microsoft Corporation (NASDAQ:MSFT) and Twitter Inc. in changing its logo.
Analysts believe that changing a logo could have positive as well as negative consequences. The rationale behind a logo has a lot to do with where the company is headed.
Yahoo! Inc. (NASDAQ:YHOO) shares were down 0.62 percent to $27.16 at 10:49 AM EDT.