Netflix, Inc. (NASDAQ:NFLX), the leading online video streaming service provider worldwide aims to personalize its relationship with its millions of customers by adding a new feature called ‘profile’ to get personal recommendations and connections on Facebook Inc (NASDAQ:FB).
Netflix improving member’s experience
According to the online video streaming company, the new feature allows every Netflix, Inc. (NASDAQ:NFLX) member with basic subscription to create a maximum of five different profiles for each member of their family to personalize their experience based on their individual watching habits, favorite genres, or shows.
The company explained that every profile on the online video streaming service will be connected to a different account on Facebook Inc (NASDAQ:FB) driven by Netflix technology, and it will provide friends-based recommendations to further personalize each members’ discovery experience. Netflix, Inc. (NASDAQ:NFLX) also said that the new service allows young members of the family to easily access shows or movies appropriate to their age through the Netflix Kids.
Neil Hunt, chief product officer of Netflix, Inc. (NASDAQ:NFLX) said the company added the ‘profile’ as part of the company’s continued effort in providing a more innovative, better, and personalized experience for its subscribers.
“Now everyone in your home can have their own Netflix experience, built around the TV shows and movies they enjoy. No longer will your Netflix suggestions be mixed up with those of your kids, a significant other, roommates, or house guests,” said Hunt.
Feature to be available on supported devices
The company said the ‘profile’ feature will be available on devices that supports Netflix including the PlayStation 3, Xbox 360, iPad, iPhone, Apple TV, and majority of smart TVs.
Netflix, Inc. (NASDAQ:NFLX) said its members will be able to start personalizing their experience using the ‘profile’ feature starting August 1.
Michael Pachter, analyst at Wedbush Securities commented that the new feature will be “very effective” to keep Netflix subscribers happy. However, he also opined that the primary factor that will help the company retain its customers is the available content on the service.
The stock price of Netflix, Inc. (NASDAQ:NFLX) declined by around 7 percent since the company reported its earnings results last week. Although its financial results increased, it was slightly below the expectations of Wall Street analysts. Netflix CEO, Reed Hastings commented that investors did not understand the long-term strategy of the company.