Netflix, Inc. (NASDAQ:NFLX), the leading online video streaming services provider worldwide announced the launching of a new kids' show called The Magic School Bus on August 15. The show is composed of 4 seasons or 52 episodes.
The online video streaming company signed a distribution agreement with Scholastica Media, a subsidiary of Scholastic Corp (NASDAQ:SCHL), a global children publishing education and media company.
Netflix to bring popular television serious
Netflix, Inc. (NASDAQ:NFLX) agreed to bring the popular television series and video content produced by Scholastica Media to its subscribers in Canada, Ireland, Latin America, United Kingdom, and United States. According to the online video streaming company, The Magic School Bus will be exclusively available for subscription video-on-demand (SVOD) to Netflix subscribes in these regions.
The Netflix, Inc. (NASDAQ:NFLX) agreement also include 4 seasons or 72 episodes of Goosebumps, and some non-exclusive titles based on award-winning and best-selling books such as Harry the Dirty Dog, Dog Danny, Dinosaur, Chrysanthemum, The Snowy Day, The Mouse, and The Motorcycle. In addition, Netflix also received the right to stream The Very Hungry Caterpillar, and Stellaluna movies.
Ted Sarandos remarks on the new show
Ted Sarandos, chief content officer of Netflix, Inc. (NASDAQ:NFLX) said, "When we first added The Magic School Bus and Goosebumps for our members in the U.S. and Canada earlier this summer we knew they would perform well. After seeing just how popular they were, we decided to expand our relationship with Scholastic and bring these great shows to more of our markets."
Deborah Forte, president of Scholastica Media and EVP of Scholastic Corp (NASDAQ:SCHL) said, "We are delighted Netflix has recognized the power of Scholastic's iconic and award winning global brands. We are thrilled to see the shows are as popular as ever – which is validated by the Netflix subscribers, we're so happy to serve."
Netflix and Dreamworks' agreement
In June, a study from global information company, NPD Group revealed that Netflix, Inc. (NASDAQ:NFLX) is still the number one choice for SVOD with 89% market share. Hulu Plus has a 10% market share while Prime from Amazon.com, Inc. (NASDAQ:AMZN) has only 2% market share.