Netflix, Inc. (NASDAQ:NFLX) has always been encircled by doubts at every stage of its development, and it seems like that trend is going to continue. The company is, however, gradually transforming into an indissoluble part of any user who watches videos frequently. Netflix, in turn, is trying to change the way in which consumer electronic systems manage content they broadcast on the viewer’s device.


Netflix, Inc. (NASDAQ:NFLX) has appointed Greg Peters as its Chief Platform Officer, according to its SEC filings. Peters has been relocated from the post of Vice President of Product Development. Now that Netflix has gained some influential power among streaming services, having won an Emmy award nomination for its original series House of Cards, the company hopes to influence how viewing hardware will be packaged with services in the future.

Does Netflix have the clout to influence devices?

Janko Roettgers of Gigaom holds that the new executive position is significant and targeted to consumer electronics makers. Whether or not devices will integrate Netflix, Inc. (NASDAQ:NFLX) into their feature lists still depends on whether or not Netflix can acquire a base of  viewers who along with their regular video content also love original series not available anywhere else.

Netflix has proved its mettle, and the anticipation that users are probably going to stay with Netflix is supported by super-successful shows like House of Cards and Arrested Development. More than one million new users joined the streaming company to watch these shows. Another much loved show on Netflix currently is Orange is the New Black. Netflix, Inc. (NASDAQ:NFLX) is no longer considered just an app by developers—rather they are taking the company more seriously by ensuring that their devices are Netflix ready.

Netflix closing deals to strengthen its case

According to Gigacom, in the past Netflix entered into a deal with Youtube to simplify the way users control video from their smartphones, in order to compete against Apple Inc. (NASDAQ:AAPL)’s Airplay.

Netflix Partner Devices Director Scott Mirer said that Netflix, Inc. (NASDAQ:NFLX) has entered into an agreement with chip maker and top consumer electronics manufacturers to make them change their perception of TV and rethink its usefulness. Netflix wants more advanced features in new TV’s that include the addition of lower power wireless technology standards, along with advanced sleep mode options, which will allow the user to continue watching online videos from the point they stopped.