Finally, after so many rumors and leaked pics, Motorola Mobility Holdings Inc (NYSE:MMI) has officially announced the Moto X – Motorala’s highly customizable smartphone. The phone is made in America and instead of a power-packed specs, it comes with sensors and some features that make this smartphone really “smart.”

Moto X

Both Motorola and Google Inc (NASDAQ:GOOG) have high expectations from this phone but this is the first Motorola phone completely designed after Motorola was purchased by Google. The million dollar question right now is whether or no this phone is worth the $12.5 billion that Google spent on buying Motorola Mobility Holdings Inc (NYSE:MMI).

In a media event today in New York City, Motorola Mobility Holdings Inc (NYSE:MMI) CEO Dennis Woodside and SVP of product management Rick Osterloh unveiled the Moto X. The phone is “made for you,” Osterloh said. It will feature touchless control via Google Inc (NASDAQ:GOOG) Now. The phone will be always listening to you, and a simple phrase “OK Google Now” opens voice command functionality so that you can use the phone completely without even touching it. Don’t worry, the phone will only listen to your voice and will react to it, but before that you’ll need to perform a three step training process so that your phone can learn your voice.

“We looked at the smartphone business today, phones today are really powerful — but they aren’t very smart,” said Woodside. “That’s one of the things we wanted to help solve. In particular a smartphone today requires you to turn it on, punch some numbers in, and manually operate. That shouldn’t be how it is — it should be smarter than that.”

Motorola also displayed the phone’s QuickCapture feature, which allows users to go from “pocket to pictures in two seconds.” The Moto X is also said to “breathe” meaning that information like notifications and time on it is constantly displayed every few seconds. You can then tap on the notification for a closer look.

Moto X Specs

The rumors about the phone were indeed true. The Moto X is powered by the Motorola X8 computing system, which features chips for sensors and language processing. The phone runs on Qualcomm Snapdragon S4 Pro 1.7 GHz dual-core CPU and Adreno 320 GPU.

This 4.7-inch OLED screen phone weights at 130G and comes with 2GB of RAM. The battery is a 2200mAh which according to Motorola offers a talk time of 13 hours and with mixed usage can last for 24 hours.

The rear camera is 10MP clear pixel with LED flash and 1080p video recording while the front camera is 2MP that too can record 1080p HD video.

The phone does lacks memory card slot, but users have choice to opt for a 16GB or 32GB version. The phone will run on Android 4.2.2. For now, there’s no word on the Android 4.3 update.

But that’s not all, you’ll be able to customize the Moto X to your liking at Motorola Mobility Holdings Inc (NYSE:MMI)’s Moto Maker site, where you have over 2000 different ways to give your phone that unique look. You can choose the front, the back, the accents, the memory, and add a signature phrase to the phone as per your liking.

Moto X Release Date and Price

Moto X will be available in late August or early September with five major U.S. carriers. AT&T Inc. (NYSE:T) will offer the phone on contract with a price of $199 for a 16GB version. A 32GB version will retail for $249, $50 more compared to the 16GB version. Now something for the cloud storage lovers – you get a whopping 50GB of free storage space on Google Drive for 2 years.

For sure, Moto X is going to be Motorola Mobility Holdings Inc (NYSE:MMI)’s comeback phone. Instead of focusing on adding powerful specs, Motorola considered to make the device smart, and secondly, the customizability part that many of you’ll love it.