Facebook Inc (NASDAQ:FB) will soon start showing what your friends were doing on this date, exactly a year ago. TheNextWeb first reported that Facebook is testing this new News Feed filter across  web and mobile apps, and calling it “On This Day.”


Facebook giving users their own “On this Day”

Basically this new filter shows posts, photos and videos that were posted on the same data one year ago. The page displays scrolling posts, recreating the same experience that you would get on the News Feed at the same time a year ago. Well, it would be interesting to get a trip down the memory lane and find out posts and updates of that time. Facebook Inc (NASDAQ:FB) has rolled out a similar feature back in 2011 under the same name but this new feature seems to be more well-polished, all thanks to the new Timeline.

As always, Facebook is only too happy to regurgitate our most embarrassing moments

Viewing this data will remind you about things that have happened with you in the past.  Some were embarrassing (okay, we all have those moments), some were happy and some were life events (related to work, family, relations, health, and more).

Facebook Inc (NASDAQ:FB) already has access to large data of its users, but the question that can come to the mind of many is that why does Facebook wants to remind us of what has happened to us in the past? The data is surely interesting but not everyone will be comfortable with what he/she have done in the past on that same date. Perhaps, this is one more way Facebook wants to stick its users to the site.

On Facebook Inc (NASDAQ:FB)’s iOS app, “On This Day” is available only to a select users and the feature can be accessed by scrolling to the top of the newfeed and tapping on the necessary option from the expandable menu. The layout is mostly similar to the web, but the sidebar is not displayed on the mobile version.

Facebook Inc (NASDAQ:FB)’s “On This Day” will remind many people of TimeHop, a third-party service that shows postings on Twitter, Instagram, Foursquare and Facebook exactly one year ago.