BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) business is in flux at the moment. The company is all set to sell itself, but in order to get the best value for its shareholders, it needs to show the value of the company. One way the Canadian smartphone maker is planning on demonstrating value is leveraging its services rather than its hardware.
The release of Blackberry Messenger on iOS and Android is coming sometime soon. A leak from the BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) website, picked up by Crackberry, shows that the application will be free on both iOS and Android. The page also suggests that the application will arrive at the same time on both platforms. Before the leak it was thought that iOS users would get their hands on the app long before it arrived on Android.
Blackberry Messaging re-structure
Rumors emerged earlier this week that BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) was planning on restructuring its business to leave BBM a standalone segment. The move demonstrates the company’s increased highlighting of its service above its hardware, though it also sounds like a dirge to accompany the company’s decline.
The release of Blackberry Messaging on other mobile platforms reduces the reasons for anyone to buy a BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) smartphone. The company’s sales have been way behind the hopes of shareholders. The one good piece of information for Blackberry lovers contained in this leak, is that Android and iOS users may not be getting the full service of BBM.
According to the leaked page, BBM on Android and iOS will not be released with BBM Video, BBM Voice or the BBM screen sharing feature. That means, at least in the early days, the best BBM experience will still be on Blackberry phones. That news may bring with it its own problems, however.
Blackberry sale price
Nobody seems quite sure how to value BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) as a business, and it really depends on what the buyer is looking for. A company like Lenovo might want the company’s patents and smart phone infrastructure, but a Private Equity Group might want to split the business and sell its parts.
The company’s shares have declined in price since the initial bump from the announcement of the sale. Today, shares were trading at just over $10. According to that valuation, the company is worth a little over $5 billion.