Apple Inc. (NASDAQ:AAPL) ignores all other major competitors in its new advertisement, saying that more people connect everyday face to face on iPhone than on any other phone. Smartphone makers like Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930), Microsoft Corporation (NASDAQ:MSFT) and Nokia Corporation (ADR) (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) have tried to compare themselves with the iPhone, but it seems like Apple Inc. (NASDAQ:AAPL) does not consider them competition at all.

Apple

A new iPhone ad is being aired on television that says “more people connect face-to-face on the iPhone than on any other phone,” according to a report from CNET.

Apple ad focuses on face time

Apple Inc. (NASDAQ:AAPL) is clear in its ads and has focused on Face Time rather than the device on which it appears. In the ad, viewers can see that users are looking at their phone, but the ads do not show that the mobile screens are the best one where audiences can see that glow on the users face every time the iPhone screen lights up.

Apple Inc. (NASDAQ:AAPL) has given utmost importance to simplicity through these ads, but the latest ad includes actor’s voices in every scene.  In some shots, the teleconference ability of Face Time is shown where many users can come along to join an iPhone for a group talk. But primarily the ad has been focused on one on one communication.

Ads from rivals targeting Apple devices

Nokia reflects in its ads that the company builds Smartphones “for quality, not just quantity.” Nokia in its ad shows simultaneous shots taken by Nokia Lumia 925 and Apple Inc. (NASDAQ:AAPL)’s iPhone 5 where different scenarios are set to take the photo like with flash, in low-light, color balance, in regular lighting and more. The ad goes on to say that everyday better photos are taken from Lumia than any other phone.

Microsoft in it ads showed that how their tablets are better than iPad whereas Samsung has been aggressively showing that iPhone users are passive dodderers.

None of the companies acted contrite.  Apple is thus proclaiming itself at the top by delivering the similar message. Apple Inc. (NASDAQ:AAPL) is, however, aware of the fact that it has not come up with any true excitement, so it is trying to cash on human feelings over a decade of great products.