Nokia has unveiled its latest Lumia smartphone — the Lumia 1020, which is equipped with a 41-megapixel camera, in its latest bid to catch up with rivals Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) and Apple Inc. (NASDAQ:AAPL).
The 41-megapixel camera records more detail than other camera phones and even tops point-and-shoot cameras. Nokia says the Lumia 1020 gives people the ability to take good pictures with a device they always carry. It also has a HD 1.2 megapixel wide angle front camera.
41MP Pure View primary camera
JPMorgan Chase & Co. (NYSE:JPM) noted that the most important specification of the phone is the 41MP Pure View primary camera. The 41MP sensor PureView camera is similar to the one that was launched in Nokia 808 in 2012. The phone also has other added camera features like zooming out of a photo that has already been clicked, to view the area around the original picture and multi second exposure. The phone also has a built-in app-Pro-Camera- which gives real time feedback on the quality of the image that the camera will be able to capture with the current settings on the camera.
Using a new feature called dual capture, the Nokia Lumia 1020 simultaneously takes a high resolution 38 megapixel image for endless editing opportunities, and creates a 5 megapixel picture that is easy to share to social networks with Windows Phone 8.
The Nokia Lumia’s 1020 41 megapixel sensor features Zeiss optics with six physical lenses with optical image stabilization.
Lumia 1020’s Price and Availability
According to JPMorgan Chase & Co. (NYSE:JPM), the Lumia 1020 will be available in the US with AT&T Inc. (NYSE:T) starting July 26 for US $299.99 with a 2 year contract. Lumia 1020 will be available in China and other key European markets in 3Q 13.
Nokia plans to ship an exclusive variant of the device with Telefonica to select European and Latin American markets. The Nokia Lumia 1020 will be available in yellow, white and black.
Display & Processor
The phone comes with a 4.5-inch AMOLED WXGA (1280×768) display. It also includes a 2.5 D sculpted Corning Gorilla Glass 3. Powered by a 1.5 GHz dual-core Snapdragon S4 processor and 2GB of RAM, the phone runs Microsoft Corporation (NASDAQ:MSFT)’s Windows phone 8.
The Lumia 1020 comes with a 2000 mAh battery. It does not include built-in wireless charging, but it supports wireless charging via an attachable cover. The phone has 32GB of internal memory, and the company is also offering 7GB free SkyDrive cloud storage.
JPMorgan View on Lumia 1020
The Lumia 1020 seems a very well featured handset. However, given that it is at price parity to the iPhone, it is going to substantially limit its consumer attractiveness despite strong feature line up vis-a-vis peers. It is possible that Nokia is using its high end line up to improve the brand while most of the volumes sold will be lower end models released later in the so called “halo” of the top-featured high end handset.