Nokia Corporation (ADR) (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) has been introducing new devices at a nearly non-stop pace as it tries to recover and offer a Windows Phone for every possible interest and price point. The company’s Nokia Zoom event is set for July 11, and it’s widely expected that we will see the long-rumored and much-anticipated Lumia EOS.


Of course the EOS, as it’s been called in media reports, is said to have a 41 megapixel camera that’s better than any of the cameras on any of the other smartphones that are currently available. Shares of Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) rose as much as 2.5 percent Friday at the New York Stock Exchange ahead of next week’s event.

Nokia’s Lumia 1020, Lumia 909

This week we had some fuel added to the fire in terms of the release of the Lumia EOS, and it appears as if the device could be called the Lumia 1020 when it does come to market. The well-known Twitter tipster @EVleaks posted a photo of a handset the tipster claims is the Lumia 1020 for AT&T Inc. (NYSE:T). Later the tipster tweeted, “New info pegs EOS not as the Lumia 1020, but: Nokia 909.”

However, GSMArena posted an image of what is purported to be a leaked image of an inventory sheet from a Microsoft Store which includes pricing details for the Lumia 1020. The site says this suggests that the name of the Lumia EOS will actually be the 1020 rather than the 909. It also suggests that the device will be priced at $602 for a SIM-free handset and come in yellow, black and white.

The shipments are expected to arrive in stores July 22 and go on sale the first week of August. Hence, it would make sense that this device will be the big focal point of the Nokia Zoom event on July 11. There were earlier rumors that the Lumia EOS would be unveiled on July 9, so this all would seem to confirm it.

Nokia Addressing All Price Ranges

So what does this new handset really mean for Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V)? Of course if the camera really is as great as it’s supposed to be, then it will make the company the undeniable leader in the world of smartphone cameras, but the release of the handset goes beyond that.

Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) management said earlier this year that by the end of this year, all of its current U.S. customers would offer Lumia devices in low, mid and high price ranges. They also said that we would see some so-called “hero products” in the second quarter. The EOS would certainly qualify as a hero product.

In addition to the EOS, we could also see a refresh for the mid-range Lumia, also known as the 620 range. If Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) keeps churning out the updated handsets at this rate, we really could see a Lumia which covers every smartphone buyer’s budget. Addressing the entire market is the struggling company’s best chance at recovering, and thus far, it appears as if it’s working.