Netflix, Inc. (NASDAQ:NFLX) will use its business expertise i.e. internet video to discuss its earnings performance, which is scheduled later this month.


The streaming service company revealed on Monday that instead of discussing the financial performance on an earnings call, it will hold a live video discussion with analyst, for the second-quarter financial performance on July 22.

The video rental firm will host the discussion on its investor relations page and the discussion will be moderated by BTIG analyst Rich Greenfield and CNBC media and entertainment reporter Julia Boorstin.

Items to watch for

Investors will be closely monitoring the growth momentum that Netflix, Inc. (NASDAQ:NFLX) picked in the first quarter. In the last quarter, adjusted earnings came in at 31 cents per share on revenue of $1.02 billion, which were marginally above the analyst estimates.

 After the company announced its earnings on April 22, the shares of the streaming firm gained 25 percent in after-hours trading. In the previous quarter, Netflix gained more than 3 million streaming members bringing the total subscriber base to more than 36 million.

Netflix, Inc. (NASDAQ:NFLX) has 89 percent market share for SVOD during the first quarter of 2013, compared to 10 percent and 2 percent of Hulu Plus and, Inc. (NASDAQ:AMZN)’s Prime, respectively.

Though Netflix, Inc. (NASDAQ:NFLX) is way ahead of its competitors in term of market share, it is interesting to note that its market share fell 4 percent from 93 percent in the same period in 2012. Hulu Plus increased its market share by 3 percent while, Inc. (NASDAQ:AMZN)’s Prime market share increased by 1 percent.

Investors can send their questions to Netflix

As per the announcement made by the company, it will try to accommodate as many questions from investors as time permits. Investors can send their questions for Netflix CEO Reed Hastings and CFO David Wells via the moderators’ e-mail and Twitter accounts ([email protected] / @RichBTIG or [email protected] / @JBoorstin).

 On the new earnings discussion format, a spokesman from the company told CNET that the aim is to bring more transparency in the discussion.

“By having independent third parties run the Q&A, we think it will be more interesting and more informative to investors,” Netflix’s Joris Evers said.