Apple Inc. (NASDAQ:AAPL) iWatch will reportedly be launched later this year, and will run on iOS, says a report by Bloomberg. As per the report, iWatch has been one of the dream products for the design Chief Jony Ive at Apple Inc. (NASDAQ:AAPL) who got some “boxes” of Nike sports watches for his team to observe a few years ago.

Apple

It is reported that Ivy is leading 100 engineers who are working on this watch. According to a report, Apple is redesigning its iOS completely so that it can be compatible with the watch rather than iPod nano’s touch operating system.

Battery issues

Apple Inc. (NASDAQ:AAPL) is facing some battery issues, according to the sources, in the development process. The iPhone maker aims to power battery, which can run for 4-5 days, without charging, but at present the watch is running only for two days. The sources reveal that there are some changes to be made in the iOS as well, which is experiencing some shortcomings like inappropriate interface or settings while running on a watch.

Apple Inc. (NASDAQ:AAPL) has got sufficient time to overcome these problems like it reengineered OS X to make it compatible with iPhone instead of using iPod operating system in 2000’s. Financial analysts are seeing iWatch as a positive indication after the stock declined in the wake of failed TV projects.

Google and Samsung also in line

Meanwhile, Google Inc (NASDAQ:GOOG) is also looking forward to launch its Glass wearable device this year that will speed up developments in the market segment which was not paid any attention till date, but has been brought back to life with projects like Pebble, MetaWatch and other such startups.

Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930), the arch rival of Apple Inc. (NASDAQ:AAPL) in the Smartphone category, is also designing a wearable device, which will be like a wristwatch, according to a source.

Tim Cook, CEO of Apple Inc. (NASDAQ:AAPL) said that wearable devices are one segment, which can be explored, but he is not sure that this segment will surely flourish.

Apple filed trademark for iWatch

It is reported by a patent official that Apple Inc. (NASDAQ:AAPL) has applied for a trademark for iWatch in Japan, which is a conclusive proof that Apple is seeking to launch a watch like device when other companies are working on wearable computers.

The application requesting for trademark was submitted on June 3 and was published on the Patent Official Website of Japan on June 27. The trademark takes into consideration computers, computer peripherals and wristwatches. The official said that the duration of the application process is not fixed.