Apple Inc. (NASDAQ:AAPL) is gearing up to come up with new incentives to give tough competition to Android Smartphones, and push sales of the iPhone. Tim Cook is impressed with the sales figures of Mac and iPad devices, but he is looking forward to alluring more shoppers to purchase the Apple iPhone from in stores so that they will see other products of Apple Inc. (NASDAQ:AAPL) also.
Apple to bring trade in scheme
Apple Inc. (NASDAQ:AAPL) CEO Tim Cook has come up with some new ideas that will incorporate greater price matching and trade in options, says a report from 9to5Mac citing various sources who are familiar with the event.
Shoppers will definitely benefit by the new schemes from Apple Inc. (NASDAQ:AAPL). Apple will once again bring its popular trade in scheme, under which shoppers will get the benefit of discounts once they exchange their older iPhone for the new one. The user will be able to exchange a dented, older iPhone for the Apple iPhone 5, according to the report.
Cook not happy with sales at Apple Store
In a summit held at San Francisco, Cook addressed the Apple’s retail store leaders for around three hours. He said that out of four Mac books sold on an average one is bought from an Apple Inc. (NASDAQ:AAPL) retail store, which is satisfying. However, he was disappointed as 80 percent of total iPhones sold are not purchased from an Apple Store.
The figure is somewhat satisfactory when it comes to repairing. Around 50 percent of all serviced iPhones are trouble shooted, mended or replaced at Apple Store Genius Bars.
Apple’s iPhone better than Android
In the meeting, CEO discussed the issue that carrier stores are providing incentives to their Salespersons who sell other phones rather than the iPhone. Apple Inc. (NASDAQ:AAPL) will not be able to do away with these sorts of hurdles, but it wants to increase the sales figure of the iPhone in its home. Tim Cook also said that the iPhone is better than Android because the different apps of Android run on different phones. On the other hand, iPhone gives a complete feel as every app runs on every iPhone without any limitation.
Tim Cook also discussed the importance of iOS, which is the backbone of Apple Inc. (NASDAQ:AAPL) in the future growth. The executives of Apple discussed and showcased iOS 7 to Apple Retail stores Leaders in the summit. The executives also discussed how the new iOS can be popularized after being launched this fall.