Tesla Motors Inc (NASDAQ:TSLA) and SolarCity Corp (NASDAQ:SCTY), two of CEO Elon Musk’s current companies, are on MarketWatch’s stocks to watch list today, according to author Sue Chang. And so far, both are up slightly in pre-market trading. Shares of Tesla rose as much as 3 percent on Monday, while SolarCity shares gained in pre-market but then dropped .14 percent in Monday trades as of this writing.

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Chang reports that both stocks have risen about 200 percent since the beginning of the year, and both of them posted solid gains on Friday.

The New Industry Tesla Has Carved Out

Benzinga’s Dwight Einhorn reports today that Global Equities Research analyst Trip Chowdhry initiated coverage of Tesla Motors Inc (NASDAQ:TSLA) with an overweight rating and a $150 per share price target. The firm’s price target is based on a PE multiple of 2500 x the company’s fiscal year 2013 estimates of 6 cents per share and a PE multiple of 163 x the company’s 2014 fiscal year estimates of 92 cents per share.

Chowdhry said Tesla Motors Inc (NASDAQ:TSLA) gets such a high rating because it is “creating a completely new $100 billion industry. The firm calls that new industry “Transport-as-a-Service.”

The note also turns attention away from specifically the Model S, which has received most of the attention lately, and toward Tesla Motors Inc (NASDAQ:TSLA)’s other products and services. The firm points to the company’s mobility vehicles, PowerGrid, Tesla Cloud, software applications and Hyperloop and says that these products and services could enable Tesla to capture 60 percent of this new industry.

According to the firm, this new industry includes “anything and everything between bicycles and Hyperloop.” The Hyperloop is currently a concept inside Tesla Motors Inc (NASDAQ:TSLA) and SolarCity Corp (NASDAQ:SCTY) CEO Elon Musk’s head. It’s a futuristic public transportation system that he has described as being some combination of the Concorde, a well-known and extremely fast supersonic jet, a rail gun and an air hockey table.

Looking Ahead This Week In Tesla

This week all eyes will especially be focused on Tesla Motors Inc (NASDAQ:TSLA), which has some kind of major announcement scheduled for Thursday. Of course there’s speculation that we could finally see battery swapping for the Model S, which could significantly increase the car’s range by making it possible for drivers to swap out batteries, either while on a longer road trip or while simply charging the other battery. This is something that’s been rumored for some time.