Research in Motion Ltd (NASDAQ:BBRY) (TSE:BB) released a new security solution called “Secure Work Space” for Android and iPhone devices as part of its strategy to increase its share and profitability in the smartphone market.

BlackBerry

According to the Canadian smartphone manufacturer, Secure Work Space is part of the BlackBerry Enterprise Service 10 offering to consumers interested in adopting the Bring Your Own Device (BYOD) policy. The new security platform allows users to separate their work and personal apps and data on their devices, which enables companies to control and secure the flow of data in its networks without affecting the personal information of their employees.

BBRY Secure Work Space Designed For ‘Bring Your Own’ Mobile to Work

Research in Motion Ltd (NASDAQ:BBRY) (TSE:BB) stated that Secure Work Space was created by the company to help firms meet their cost and security needs, as well as the user experience and functionality demands of their employees.

In a statement, David S, ithBlackBerry’s EVP of Enterprise Computing, emphasized that the need for solutions to manage and secure mobile devices in workplaces is great because of people’s growing dependence on mobile solutions.  Smith said, “In today’s ‘bring your own device world, Secure Work Space is a differentiated solution that brings key elements of the BlackBerry security platform and mobile device management to iOS and Android devices.”

Features of Secure Work Space

Research in Motion Ltd (NASDAQ:BBRY) (TSE:BB) explained that Secure Work Space integrates a user’s e-mail (with attachment viewing), calendar, and contacts for productivity in their personal Android and iPhone devices without compromising the security of companies.

Secure Work Space also provides users with secure browser access to intranets and the ability to edit documents using BlackBerry Documents To Go.

Thierry Lammers, co-founder and director of e-office mobile commented that Secure Work Space is the best fit for his company. He said, “We found that BlackBerry’s secure infrastructure offered our company the best containerization solution to help mobilize our multi-platform environment, while maintaining a great user experience.” Lammers plans to deploy Secure Work Space for his customers in the next few months.

Mather Hoffman, analyst at Cowen & Co., commented that Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) is in the right direction with its new security platform. According to him, “Conceptually, it does make sense—BlackBerry did well securing email, and now they’re securing a workspace.”

Hoffman added that the Canadian smartphone manufacturer has the opportunity to become a trusted provider of security solutions for mobile devices. However, he thinks that it will not be the only company providing the same solution in the market.

The annual client access licenses (CALs) for Secure Work Space are $99 (MSRP) per year per device. The BlackBerry Enterprise Service 10 server software is free to download with a 60-day free trial.

Last week, Research in Motion Ltd (NASDAQ:BBRY) (TSE:BB) launched the BlackBerry Q10 with AT&T Inc. (NYSE:T) for $199.99.