His name is “Max” and company officials at Netflix, Inc. (NASDAQ:NFLX) when asked to describe “him” have bandied about adjectives like: “Goofy,” “Wacky” and “Fun.”


“Max” is essentially a personal assistant that will help you navigate Netflix’s growing content selection by asking you questions about your mood and preferences for the day. All while doing so in an over-the-top game show host type voice. Max will, of course, also be using existing algorithms that Netflix, Inc. (NASDAQ:NFLX) already employs to help him with his decisions.

Max Will Have His Own Game Show on PS3

Netflix seems quite intent on keeping Max fun. Just as the Southern California singer “El Vez” calls himself the love child of “The King and Charro,” Netflix is suggesting that Max “is rumored to be the child of Siri and HAL-9000.”

Since Netflix already designed Max to have the aforementioned “game show host voice,” Netflix, Inc. (NASDAQ:NFLX) took that and ran with it by actually giving Max a game show to host, “The Ratings Game.”

Max will ask users to rate the suggestions he makes as he occasionally asks questions like “Monsters or Monkeys?” as he looks to find you something you might not otherwise have chose to watch.

Max first made an appearance last summer for some PS3 users, but it now seems that Netflix, Inc. (NASDAQ:NFLX) has committed to the idea, at least for users who use Netflix on their Playstations. Presently that is the only platform where Max is hosting his show, though it is the world’s preferred method to watch Netflix’s content.

Members Seem to Like Max So Far

“We have tested Max already, now he’s going public to all members who use PS3,” a company spokesperson says. “Max has shown already that members who use him will watch more and stay with Netflix longer.”

Based on the success of Max, Netflix, Inc. (NASDAQ:NFLX) may or may not be bringing him to other viewing platforms with the belief that the iPad will be next to play host as the company also stated, “we’ll expand his repertoire and make him available on other devices in the future, likely the iPad next.”

The website TechCrunch contacted Netflix, Inc. (NASDAQ:NFLX) and has reported that Max would be coming to the iPad in the next “six months to a year.”