With all the attention the iPhone 6 is already getting, it’s clear that Apple Inc. (NASDAQ:AAPL) needs a game changing device. But what would such a device look like? There are plenty of iPhone 6 concepts floating around right now, some of which seem utterly out of this world, and others which are certainly tamer. But if the iPhone 6 is going to change the game, it must be something we haven’t seen yet.

iPhone 6
Mockup: iPhone 6 with a Camera

iPhone 6 Speculation

So what will all this speculation about the iPhone 6 really do for Apple fans or for the company itself? It will set the company up for either success or utter failure. If Apple Inc. (NASDAQ:AAPL) doesn’t deliver a device that goes above and beyond the dreams of its fans, then neither investors nor consumers will be likely to embrace it at such a high level as past iPhone models.

Just look at what has happened to Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930). The Galaxy S4 isn’t selling nearly as well as expected, and investors are starting to shun that company, just as they did Apple Inc. (NASDAQ:AAPL). It would seem as if consumers want more than what’s being offered, and investors are picking up on this. Some analysts believe Apple’s stock price is actually being affected by Samsung’s slumping Galaxy S4 sales.

What Would It Take To Upgrade To The iPhone 6?

The newest smartphones just aren’t offering upgrades that are significant enough to inspire consumers to switch. So what would the iPhone 6 have to look like in order to change the game? If there isn’t a new iPhone by this fall, then Apple is taking a longer time than usual to release the new version, and we have to ask ourselves why.

Is it because the iPhone 6 will be greater than anyone expects? Or is it because Apple is realizing that consumers might not be upgrading their phones as often as they did in the past? Or are there other problems that are keeping the same old iPhone from appearing on time?

All this speculation will either cause Apple to succeed in a big way or just set it up for failure, depending on what the iPhone 6 ends up being.