The iPhone 5S and iPhone 6 have yet to be introduced, but these gadgets already are facing competition. Huawei’s chief executive officer boasted earlier this week his plan to amp up competition against the iPhone 6 in specific.

iPhone 6

Huawei Targeting iPhone 6, iPhone 5S, Galaxy S4

Although Apple Inc. (NASDAQ:AAPL) has changed some things over the years, it’s highly unlikely they will launch multiple phone models a year. With that said, the iPhone 6 could be released in more than one model to appeal to phablet fans. It’s highly unlikely that Apple would ever release an array of phones like Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) has. It’s safe to predict that Apple Inc. (NASDAQ:AAPL) will release the iPhone 5S either in late summer or early fall. The iPhone 6 will likely be released in 2014.

Huawei has their eye on the iPhone 5S, iPhone 6, and Samsung Galaxy S4. The company just released the Huawei Ascend P6 which was designed to compete with the major players in the smartphone market. Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) are essentially the leaders in the smartphone market and for good reason. They have quality phones and large fan bases. What’s more is that thanks to the immense success both tech giants have had with the tech market, companies are more than willing to create new and innovative apps that were specifically designed for the phones.

Huawei Hopes to Compete with Smartphone Goliaths

Huawei is a Chinese technology company that’s not well known, especially when compared to Apple and Samsung. It’s hard to imagine a company that’s not as well known as it’s competitors to come out with a phone that will change the whole market. Huawei’s chief executive officer Richard Yu estimates that innovation will be the key to his company’s success. Although he could be right, there is still a significant possibility that Apple Inc. (NASDAQ:AAPL) will take the lead in innovation once again. Phones Review from the U.K. explained, “The consensus among analysts is that the 5S model will be a minor update and should launch in just over 2 months, but recent patents point to a chance of innovation this year. Our recent article featured a patent showing how Apple Inc. (NASDAQ:AAPL) might put a scanner in the bezel of iPhone 6 or 5S, so we shouldn’t count out enough innovation this year to make iPhone owners upgrade this year rather than wait for iPhone 6.”

Only time will tell if Huawei’s CEO is right.