Google Inc (NASDAQ:GOOG) gained the highest revenue in mobile advertising worldwide, according to the latest study conducted by e-Marketer. Data showed that the search engine giant's mobile ads revenue last year were $4.61 billion, and it is expected to increase by 92.1 percent to $8.85 billion.
Google Captured One-Third of the Total Advertising Budget
According to eMarketer, Google Inc (NASDAQ:GOOG) captured almost one-third of the total digital advertising budget of advertisers on major internet companies worldwide.
The study also showed that Facebook Inc (NASDAQ:FB)’s revenue in mobile advertising gained significantly in 2013. The social network giant had no mobile ads revenue in 2011. Last year, the company captured $470 million in mobile ads. The marketing research firm projects that the company’s mobile ad gains will increase by 333 percent to more than $2 billion this year. It will also account for 12.9 percent of the global net mobile advertising market.
Pandora Media Inc (NYSE:P)’s mobile ad revenue also climbed from $12 million in 2011 to $24 million last year. The internet-radio service provider is expected to gain around $40 million in mobile ads in 2013.
Twitter’s mobile ads revenue is expected to increase from $14 million last year to $31 million this year.
According to eMarketer, Google Inc (NASDAQ:GOOG) continues to dominate the digital platforms, and is the largest beneficiary digital ad spending not just in the United States but globally. The search engine giant gained $32.73 billion in net digital advertising revenues in 2012, which accounts for almost 315 percent of the total worldwide digital ad spending for the year.
eMarketer Comments on Google's Future
“This year, Google will increase revenues faster than the overall market thanks to continued monetization of YouTube and growing adoption of mobile advertising,” according to eMarketer.
Based on the analysis of eMarketer, Google Inc (NASDAQ:GOOG) and Facebook Inc (NASDAQ:FB) mobile advertising revenue are increasing at a faster rate that the overall digital ad spend market. The marketing research firm emphasized, “dramatic increases in ad revenues are more difficult for companies with such high earnings.”
Twitter is expected to experience the fastest growth rate in worldwide revenues among the companies. The company is expected to gain by 102.2 percent this year. The marketing research firm estimated that the total digital as spending for 2013 will grow by 12.3 percent.