In a recent Washington Post-ABC News poll , the same survey that was begun last year, consumers tapped Google Inc (NASDAQ:GOOG) over Apple Inc. (NASDAQ:AAPL) and Facebook Inc (NASDAQ:FB) as the tech company that Americans “like” best. The recently conducted survey took place between May 29 and June 2, 2013 and had a sample size of 1,007 adults.
The results, which were released today, also broke down the respondents by education level, salary and political affiliation in addition to sex and age. The full data breakdown of the survey can be read here.
The survey asked those polled whether they viewed the big three three tech companies as “favorable” when they were reached by mobile phone or land line. Google Inc (NASDAQ:GOOG) led the three by a significant margin with 83 percent rating Google favorably, 72 percent saying the same for Apple and a mere 60 percent willing to give Facebook Inc (NASDAQ:FB) that distinction.
Given the margin of error for the survey of 3.5 percent, the results essentially remained the same from last year where in the same order, the companies received favorable ratings of 82 percent, 74 percent, and 58 percent.
Google The Best Regardless Of Age, Ethnicity or Salary
When you look at the demographic breakdown, not surprisingly Google Inc (NASDAQ:GOOG) did the best regardless of age, ethnicity or salary. The only group that rated Google less than favorable was those over the age of 65. And that number certainly needs to be taken with a grain of salt given the general willingness of that demographic to just not like anything.
Younger respondents should give Apple some pause from today’s findings. Apple Inc. (NASDAQ:AAPL) was deemed favorable by only 71 percent of those under the age of 30. Last year the same group rated in at 81 percent, perhaps meaning that Apple is losing its “cool.”
Facebook Inc (NASDAQ:FB) still enjoyed a favorable ranking of 75 percent with those polled under the age of 30. Where those over 65 years of age barely gave them marks of 50 percent. This stands in stark contrast to recent data collected by Pew Research Center’s Internet and American Life Project. That data showed younger computer users increasingly frowning on Facebook use last month.
Facebook Inc (NASDAQ:FB) still remains popular with users under 18, a group not surveyed by the Washington Post-ABC News poll. Good news for a company that has been worried about its standing with American youths of late.