Google Inc (NASDAQ:GOOG) is shutting down their once popular RSS service and Feedly is preparing to welcome those users with open arms. Feed.ly just published a blog post on Wednesday which shared the details regarding their new service, which is now live.

feedly cloud

Highlights for the new service include a fast and open infrastructure, a pure web interface, and useful applications. The blog post explained it in more detail and offered some advice for current Feedly users and those who are new:

Feedly Cloud Is Now Live

Feedly cloud is now live, providing a fast and scalable infrastructure to seamlessly replace Google Reader. Feedly cloud also comes with a completely stand-alone Web version of feedly, that works with all major browsers. Finally, we are please to announce the first nine applications built on feedly cloud, that allow you to expand your feedly experience.

If you are an existing feedly user, you’ll just need to make sure you have the latest version of feedly installed, and your Google account will be migrated to feedly cloud over the next few days. If you are new to feedly, just head to http://feedly.com and select “Import Your Google Reader”, for a simple one-click migration from Google Reader to feedly cloud.

Google Reader’s Alternative: Feedly

Now that Google is shuttering Google Reader, bloggers and blog readers will be forced to look for a real alternative to use. Feedly is offering just that and their new revamped service should also appeal to most if not all blog readers. Google Inc (NASDAQ:GOOG) will officially shutter their reader service on July 1, 2013. Thanks to social media websites and micro-blogging sites, most site owners are now using things like Facebook or Twitter to connect with their readers.

Hopefully Feedly’s new cloud-based service should increase some interest in feed readers. It should be interesting to see how many Google Reader users make the switch.