Facebook Inc (NASDAQ:FB) Home has emerged as a failed idea as users who have used the software do not seem to like it. Facebook Inc (NASDAQ:FB) tried to allure users by pre-installing Facebook Home in HTC First, but the idea flopped. Facebook Inc (NASDAQ:FB) has to make a plethora of efforts if it wants its Facebook Home idea to retain interest.
Facebook Home Not Popular
The recent study conducted by YouGov concluded that, out of every 12 smartphone users in the United States only one is interested in using Facebook Home enabled phone. Over 91 percent of users are not at all fond of using Facebook Home. The study was conducted by mobile app maker BiTE interactive, and the sample size was 1,000 U.S. adults, incorporating 455 smartphone owners.
Other Key Findings
Other key findings among users who owned Android phones:
- More than half (55 percent) are not interested in downloading Facebook Home.
- Adults ranging between 35-49 years are the ones who are most interested in downloading Facebook Home (47 percent).
- The least interested age group to download Facebook Home is between 18-34 years (29 percent).
- Greater numbers of females are interested (41 percent) in downloading Facebook Home over males (31 percent).
Joseph Farrell, EVP Operations at BiTE interactive, said that Facebook Inc (NASDAQ:FB) gets the benefit of more user data through Facebook Home, but it does little for the users. “With Home, Facebook presents its desire to shift focus from ‘apps to people.’ However, it appears users are rejecting Facebook Home’s assumed position of dominance as a layer above all other apps.”
Growth of Facebook Inc (NASDAQ:FB) is declining in the United States, but the story is different elsewhere. According to a study from Jana, users keep on accessing Facebook from their phones in countries like India, Indonesia, Malaysia, Vietnam and the Philippines.
More than 2000 Facebook users surveyed in these countries were questioned about their usage, and whether they will access their Facebook accounts in the future.
Over 50 percent of the users in countries like Indonesia, Malaysia and the Philippines said that they check their Facebook Inc (NASDAQ:FB) accounts more than 5 times per day. The majority of respondents said that they will use Facebook in the future, as well. There were only 9.75 percent of users who said that they will not use Facebook that frequently. Most of the users surveyed said that they use Facebook when they are at home or when they are about to sleep.