Apple Inc. (NASDAQ:AAPL)’s Worldwide Developers Conference (WWDC) kicks off at 1 p.m. Eastern and 10 a.m. Pacific Time. The iPhone maker added a new icon today to users’ Apple TV main screen titled “Apple Events.” The company has also provided a link on its official website. Now people can view a live stream of today’s WWDC keynote delivered by Tim Cook and other top Apple Inc. (NASDAQ:AAPL) executives.

Apple WWDC 2013

What is Expected at Apple’s WWDC:

Watching the event live will give users a much better experience than following live blogs. The iPhone maker usually doesn’t offer live streaming of its events, but the company has surprised everyone. This year’s event is likely to be focused on software and services. The highlights of WWDC 2013 keynote are expected to be iOS 7, the upgraded version of the iPhone, and the iPad operating system. The company is also likely to release OS X 10.9, an overhaul of the Mac operating system. Tim Cook also recently suggested during the All Things D conference that Apple Inc. (NASDAQ:AAPL) may make iPhones more receptive to third party apps.

The company may also display a refreshed version of its MacBook Air lineup. The new notebooks are expected to be equipped with Intel Corporation (NASDAQ:INTC)’s latest Haswell processors, and dual microphones that will be used for voice recognition, according to Apple Insider. Industry insiders also expect a new “iRadio” streaming music product.

How to Watch Apple WWDC 2013

If you have Apple TV, you don’t have to do anything to access the live video event. Apple Inc. (NASDAQ:AAPL) has already added an “Apple Events” icon on Apple TV home screen. Just tune into Apple Events at 1 p.m. EDT. For everybody else, the company has confirmed that Apple fans can watch WWDC 2013 keynote live on its website. But it will work only on Safari browser and iOS devices.

Apple Inc. (NASDAQ:AAPL) shares were up 0.84 percent to $445.52 at 10:56 AM EDT ahead of the WWDC event. And yes, we will keep updating you on the event. Stay tuned.