Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) finally topped Apple Inc. (NASDAQ:AAPL) last month in smartphone shares for the United States. According to a recent report from Canaccord Genuity’s analysts, it can be attributed to a larger supply of Galaxy S4 smartphones as well as the lowered prices for the Galaxy S III and Note 2.
Apple Lowered The Price Of iPhone 4 And iPhone 4S
Apple Inc. (NASDAQ:AAPL) recently lowered the price of the iPhone 4 and iPhone 4S which made their overall shipments rise in May compared to the past month. Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) took over a bit later than Canaccord initially estimated. The current Galaxy S4 smartphone started shipping out during late April and thanks to a demand that outstripped the supply, fulfillment was slow to reach carriers.
The company also explained that the main sales for the S4 and other Android-based phones was all driven as part of Samsung’s core Galaxy brand and a terrific advertising campaign.
Canaccord explained, “Despite strong reviews for the HTC One, we worry HTC Corp (TPE:2498) does not have the brand, distribution, and marketing budget to drive even stronger sales.”
ComScore’s recent report shows that Apple Inc. (NASDAQ:AAPL) still stayed strong through April. The Cupertino-based company took 39.2 percent of smartphone subscribers with a positive point change of 1.4 percent. Samsung took second place with 22 percent of the market share that was up by 0.6 percent point. HTC Corp (TPE:2498) followed that route in third place with 8.9 percent and Motorola with 8.3 percent.
Apple Is Still A Strong Company And Competitor
Apple Inc. (NASDAQ:AAPL) is still a strong company and a strong competitor. Later on this year, Apple will introduce the highly anticipated iPhone 6. It’s also predicted that Apple Inc. (NASDAQ:AAPL) will release the iPhone Mini, their answer to Samsung’s Galaxy S4 Mini. However, the growing market needs lower priced and more budget friendly phones. This is why Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) and Apple are making budget phones to ensure they corner all the markets.