Yesterday saw the release of the most recent data collected by COMSCORE, Inc. (NASDAQ:SCOR), a leader in measuring use and sales in the digital world. Yesterdays data reflected the three months ending April 2013, and will undoubtedly make both Apple Inc. (NASDAQ:AAPL) employees and investors smile. The latter group hasn’t had much to smile about in awhile if you were to judge this solely by its stock price.
Apple Inc. (AAPL)’s Market Share
In COMSCORE, Inc. (NASDAQ:SCOR)’s estimation, Apple Inc. (NASDAQ:AAPL) remains the smartphone leader with 39.2 percent of the industry market share. The company compiled this data using its MobiLens service which analyzes data from subscribers over the age of thirteen. For the 3-month period released, Apple Inc. (NASDAQ:AAPL) along with Korean giant Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) were the only two smartphone makers to show a positive gain in market share. Samsung came in with 22 percent of market share up 0.6 percent while Apple Inc. (NASDAQ:AAPL) showed a gain of 1.4 percent.
The two were followed by the Taiwanese firm HTC Corp (TPE:2498) which narrowly beat out Motorola Mobility Holdings Inc (NYSE:MMI) with 8.9 percent market share and 8.2 percent respectively. The consolation prize podium was finished with LG Electronics Inc. (KRX:066570) (KRX:066575) claiming 6.3 percent market share. Each of these three saw a decline in market share ranging from 0.3 percent to 0.8 percent.
These numbers reflect handset use not operating system use where Google Inc (NASDAQ:GOOG)’s Android remained on top given the varied handsets that function using Android OS.
Android OS market share dropped from 52.3 percent to 52.0 percent, while Apple Inc. (NASDAQ:AAPL)’s iOS saw an increase of 1.4 percent finishing the aforementioned period at 39.2 percent market share. Blackberry came in a very distant third with 5.1 percent followed by Microsoft Corporation (NASDAQ:MSFT) at 3 percent. Symbian was the last to be noted with 0.5 percent market share.
COMSCORE, Inc. (NASDAQ:SCOR) analysts estimate that the total number of smartphone subscribers in the United States has reached 138.5 million.
Overall, good news for Apple Inc. (NASDAQ:AAPL) that has failed to release anything more that “improved” versions of its existing products.
The full accounting of the report can be seen here.