To compete with the likes of Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930), Apple Inc. (NASDAQ:AAPL) is reportedly considering larger iPhones. According to Reuters, the company will introduce two devices iPhone 5S or iPhone 6 with 4.7 inch and 5.7 inch screens. The information comes from unnamed sources including an Asian supply chain which claimed that suppliers approached them with plans for larger screens. Still, nobody is certain whether Apple Inc. (NASDAQ:AAPL) will make the change with future devices. One person with knowledge of the matter pointed out, “They constantly change product specifications almost to the final moment, so you’re not really sure whether this is the final prototype.”
Apple’s Purported Decision To Increase The Size Of iPhone 6
The reason behind Apple’s purported decision to increase the size of iPhone 6 is to compete with the likes of Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930). There is new pressure to release more than one phone a year. Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) has a wide range of Android-based smartphones released throughout the year including the Galaxy line. Moreover, some critics claim that Apple Inc. (NASDAQ:AAPL) has slowed down their innovation pace since former chief executive officer and co-founder Steve Jobs passed.
The reports for the iPhone 6 venture into the phablet market. The phablet is a large smartphone that looks similar to a tablet but it’s not quite as big.
Apple Will Release a Smaller iPhone for Budget Consumers
The sources also claim Apple Inc. (NASDAQ:AAPL) will release a smaller iPhone for budget consumers and it will come in a range of colors much like the current iPod Touch. It’s predicted that this smartphone could be priced as low as $99.00. Apple will also introduce the iPhone 5S which will feature fingerprint technology.
Apple Inc. (NASDAQ:AAPL) has yet to confirm any reports and it’s likely they will wait until the official launch.
Tim Cook admitted last month during an industry conference at AllThingsD that there is a possibility for a range of iPhones. He said, “We haven’t so far. That doesn’t shut off the future. On the phone, that’s the question. Are we now at a point to serve enough people that we need to do that?”
It sounds like Apple Inc. (NASDAQ:AAPL) has some big plans.