Amazon – the world’s largest e-commerce retail giant has quietly made an entry into the Indian e-commerce market with its, a marketplace that facilitates transaction between buyers and sellers in India. lists more than 7 million print books, as well as 12,000 movies and TV shows in English and Hindi on DVD and Blu-ray. The e-commerce giant also aims to introduce mobile phones and cameras in the coming weeks, said the company in a statement.

Greg Greeley, vice president of International Expansion at says:

“Our vision, at Amazon, is to be Earth’s most customer centric company; to build a place where people can come to find and discover virtually anything they want to buy online.”

He further adds “With, we endeavor to build that same destination in India by giving customers more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience.”

However, it’s worth noting that in the current model, is strictly for third-party sellers. will not be selling any of its own products due to Indian regulations that prohibits multi-brand retailers from selling their own products online. The site will merely act as an aggregator to all the retailers who wish to sell their products on In, and its other sites, the company sells both Amazon owned goods as well as third-party goods. The same won’t be happening at, at least not in the near future.

Apart from letting third-party sellers list their products, Amazon India has an option to opt for Fulfillment by Amazon, where the company will provide end-to-end logistics solutions to retailers across the country. Retailers can register for Amazon Seller Services from a separate website that’s built specially for this purpose.

Amazon says that for a limited time, is running a promotion where all customers will enjoy free delivery on orders fulfilled by Amazon.

Now that Amazon is in India, the company will be facing strong competition from Indian retailers like HomeShop18, Flipkart, Snapdeal, Myntra and more.