Zynga Inc (NASDAQ:ZNGA) launched a new game today called Battlestone. The game, which is available on Apple Inc. (NASDAQ:AAPL) iOS today, is an old style fantasy role playing game. The player must take control of one class of character, and level it up through adventures.
Zynga Inc (NASDAQ:ZNGA) is hungry for another success in mobile gaming as it tries its best to transfer its business to the platform. The company is desperate to diversify its business to cover more games, while its old successes, Zynga Inc (NASDAQ:ZNGA) Poke and Farmville, still dominate the company’s revenue streams.
Zynga Press On Game:
A Zynga press release about the company’s newest game states that “With Battlestone, we set out to create a truly awesome arcade action combat experience on mobile, and we believe we’ve achieved just that.” The company needs an addictive arcade game to woo in a wider swathe of the game market.
According to a press release about the game, “It’s the type of game that anyone can pick up and try their hand at with controls that feel intuitive and responsive. Players can defeat enemies and bosses with a simple swipe of the finger. Selecting multiple targets strings together over-the-top attack combinations to fend off hordes of enemies.”
The social aspect of the game centers around an arena mode where users can compare and battle their friend’s characters, or those of anyone online at the time. Zynga Inc (NASDAQ:ZNGA) is expert at social gaming, and the company is trying to incorporate that expertise with an action RPG environment, but whether or not it works for the company is yet to be seen.
Zynga Inc (NASDAQ:ZNGA) has not yet given up on social gaming. The company has faced many setbacks, but still seems determined to succeed in the business in which it began. With real money gambling about to engulf the company, social gaming is still core Zynga business, and it can’t take a leap of faith to gambling just yet.
So far in 2013, stock in Zynga Inc (NASDAQ:ZNGA) has in risen in value by more than 40 percent. Investors are hoping that the company manages to hold and expand its business in the mobile and social gaming markets, while expanding into real money gambling. On today’s market, the company’s stock had fallen by a fraction under one percent to $3.37.
