US Cellular will start selling Apple Inc. (NASDAQ:AAPL) products sometime in 2013. The company made the announcement in their quarterly earnings report. Although the company has yet to give specifics as to which products they will offer, it’s most likely the iPhone 5 and iPad.
Mary Dillon Announcement To Attract More Customers to Apple Products
Mary Dillon (chief executive for U.S Cellular) explained, “We have a number of strategies in progress to increase loyalty and attract more customers, including our announcement today that we will begin offering Apple Inc. (NASDAQ:AAPL) products later this year. By further strengthening our device portfolio, we’ll give consumers another great reason to switch to U.S. Cellular, and enable our existing customers to choose from an even wider variety of iconic smartphones, and enjoy the outstanding U.S. Cellular customer experiences they deserve.”
Although U.S. Cellular is not in the same rankings as say AT&T Inc. (NYSE:T), Verizon Communications Inc. (NYSE:VZ), or Sprint Nextel Corporation (NYSE:S), the overall numbers for the company don’t fare poorly. As of last year, the company has served roughly 5.8 customers in about 126 markets within 26 states.
U.S. Cellular also plans on launching 4G service to go with the iPhones.
Thanks to the huge success of Apple Inc. (NASDAQ:AAPL) and the iPhone, more carriers are starting to offer the popular phone to their lineup. Just last year, T-Mobile promised they would soon start selling Apple Inc. (NASDAQ:AAPL) products and just last month, the carrier introduced the iPhone for a low payment. Sprint started selling the iPhone two years ago. Post-paid service companies weren’t the only carriers who added the iPhone, as several popular pre-paid companies started offering the phone last year including Cricket Communications and Virgin Mobile. In today’s current market, it’s important for companies to sell products in demand such as the iPhone.
At press time, there is no word on the exact date we can expect U.S. Cellular to introduce the Apple Inc. (NASDAQ:AAPL) products, although it’s most likely to happen sometime in the late summer or early fall.