Samsung has done it again! This isn’t the first time Samsung has made fun of Apple, as we’ve seen with ads during the release of Galaxy S3.

The latest ad is titled as “Graduation pool party” and the concept is that some Galaxy S4 users are showing off their device’s features like Air Gesture, and sharing photos with the help of NFC (or Android Beam). The iPhone does not have such features and in this ad we can see that iPhone users are shocked to learn about that. It seems that Samsung wants to say, “they just can’t do it on iPhone.”

gs4

Samsung has launched the Galaxy S4 with some pretty heavy marketing stunts during the past couple of weeks. First it was the S4 Unpacked event in New York, and then we saw Samsung imitating Gangnam style with “Samsung style” during a promotion event in India.

The company has made some improvements in their flagship S4 phone by enlarging the display to 5-inches, bumping the specs and by adding some S apps, many of which are limited only to this device. The device is also slimmer compared to the S3. Reviews coming in dub this phone as a powerful Android phone that anyone can buy.

Galaxy S4’s biggest competitor at this time is the HTC One, as this phone also comes with impressive specs and a slick aluminum shell, whereas the S4 comes with a plastic back. Now only time will tell—who will be more successful, Samsung or HTC?

Anyways, for now enjoy the video and let us know your thoughts on the comments section below.