SEO (Search Engine Optimization) experts, everyday attempt to conquer the seemingly impossible:

Reroute the Google algorithm backwards to deliver those ever-important higher search rankings. Machine learning is that extra process push in the form of a structured, analytical tool that allows for greater understanding of SEO insight and an awareness of underlying search engine algorithms. As is the case with many structures, however, there is always a weak point. Here, we look at the strengths and weaknesses of Machine Learning Systems (MLS) in SEO.