Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) is preparing hard for the much awaited conference, held in Orlando, and witnessing the presence of thousands of industry experts in the three day event. Through this conference, Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) is looking forward to providing some insight into the company’s future prospects to analysts and investors.
Thorsten Heins, chief executive officer of Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB), is assumed to speak in the conference, which could include the announcement of a low priced Blackberry phone based on OS10, and also if the company is looking forward to close down manufacturing tablets forever.
The conference will be vital for those who want to get some information about the company and also to those Blackberry lovers who will come from round the world to witness the event.
The Canadian phone maker has been working on this for many months now.
The venue of this conference will be the Orlando Mariott World Center, which is the hottest destination for all sorts of related events from different companies and from workshops to live concerts. The Center was being prepared for the event on Sunday with staff buzzing around and taking care of minute details, fixing the signs and labels. Buses displaying the Blackberry logo were doing practice runs on their respective routes from hotels and resorts where those coming for the conference will lodge.
Last Year and Now
Last year, during the conference the status of the company was deep in red. There were speculations and rising doubts if Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) could survive or would sell it operations to a competitor. At that time, the new OS10 was announced, but there was no prototype of the phone based on OS10.
There are clouds of doubt hovering over future of Blackberry tablets. Some are making speculations that the company might shut off manufacturing tablets totally. CEO Heins has not been clear over the strategy of the company regarding the portable computers market.
In a statement given to the Canadian press, he echoed that the company is “thinking about” another tablet “in context of Blackberry 10”. However, in an interview later he said that tablets will become an outdated technology in next 10 years.
There are strong speculations that the company will transform its Blackberry smartphones into portable computers that will work when connected with the other devices.
Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) has worked hard to hold the ground after falling from the status of leading smartphone maker. The conference will be primarily used for enhancing the image of Blackberry as the smartphone maker. The sales figure of the BB10 in the United States will not be disclosed before the financial results in June.