A new server software from Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) has the ability to block personal content from corporate BlackBerry 10 smartphones. The new software called BlackBerry Enterprise Service 10 version 10.1 has been designed to meet the strict security rules demanded by government offices and regulated industries, says a report from WSJ.
The new software was introduced by CEO Thorsten Heins, on Tuesday, at the BlackBerry Live developer event in Orlando, Florida.
What Does it Do?
According to Jeff Holleran, senior director of enterprise product management at RIM, BES 10 will help IT administrators restrict users from downloading or accessing personal applications from their BlackBerry10 devices. BES 10 will empower authorities to deny access to personal email, instant messaging, Twitter or Facebook applications, and even camera. If any apps are determined to be useful for employees, then access for specific apps can be granted.
How it Will Help Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB)
Once the top player in this segment, Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) is now struggling to hold on its market share, which is fast eroding owing to heavy competition from iPhone and Android smartphones. As per data from Gartner, released Friday for the first quarter, Android and iOS based smartphones accounted for 93 percent of devices sold versus 3 percent from BlackBerry.
The new software will help the Canadian company re-establish itself in the corporate arena. The new software stores data through encryption, which can be read by authorized parties only. The new software will be handy for financial firms and government agencies that are required by law to deny access of personal content from corporate devices.
What Do Analysts Say?
The new software from Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) has won some praises from analysts. Jefferies analyst Peter Misek believes that the Department of Defense (DOD) will avail itself of the BES 10 to monitor employees’ BlackBerry 10, iOS and Android devices. “We think BlackBerry’s software will gain traction throughout this year and see a significant ramp in revenues next year,” Mr. Misek said in a research note.
Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) will come up with an update for BES 10 that will separate work and personal applications on iOS and Android devices. The Canadian company earlier announced to make available its instant messaging app on iOS and Android.
BES 10 version 10.1 can be freely downloaded; however, businesses will have to pay $59 for each connected device to the server software. BES 5 users have been allowed to exchange their current licenses for BES 10, free of cost.