Research In Motion Ltd (BBRY) Rated ‘Buy’ By Jefferies

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Research firm Jefferies in a research report on Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) upheld the buy position for the company’s stock. Analysts from Jefferies based their ratings on the observations made by them during Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB)’s conference, which is being held in Orlando. The report based their rating on the following factors:

Research In Motion Ltd (BBRY) Rated 'Buy' By Jefferies

Good Support from Network carriers:

According to a report, the Verizon network has made its 10,000 employees switch from Android to Blackberry. The dominating carriers Verizon Communications Inc. (NYSE:VZ) and AT&T Inc. (NYSE:T) are positive on Q10 and BES 10.1. It is estimated that the employees of the sales department at Verizon and AT&T will select BES 10.1 for their MDM choice to customers.

Android App Virtualization:

The Blackberry 10 has got the support from a private company, which will allow the whole Android catalog to be ported on BB10 devices, and the user will feel that the whole catalog is native and has not been ported. The company will provide the solution that will be a link between BB10 and Android ecosystem of more than 700,000 touch enabled apps.

Launch of BES10 near:

Customers have for long wanted a major MDM capability from the Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) as it has cloud based mobile device management. Android and iOS have integrated features like BYOD sandboxing in June.

In the short term, Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB)’s main focus will be the phones and the company has strong growth possibilities in May and August quarter. However, the advantage of Blackberry MDM opportunity is not fully known to others. The MDM software will gain market share in this fiscal and will earn revenues in the next year, says the report.

Other recent announcements

Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) has launched three phones based on the latest OS10. The first one it launched was Z10 followed by Q10 and Q5. CEO Heins has made a strategy under which Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) will not just launch the high end phones but will also bring in medium to low priced phones. There is, however, no clarity on the tablet plans of the company if it will continue or close down its tablet segment entirely.

Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) recently introduced a new software called BlackBerry Enterprise Service 10 version 10.1. The new software has the ability to allow restricted access to personal mails, Facebook Inc (NASDAQ:FB), Twitters etc.

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