Nokia Corporation (ADR) (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) and Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) will try to gain popularity in the Smartphone market and among the users by rolling over either new smartphones or impressive product roadmaps for future in the middle of May, reports Digitimes.

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On 14 May, the Finnish company is set to hold a press conference in London where there is an expectation that the phone maker will launch a high end Lumia Phone running on Windows 8. The new anticipated phone from Nokia is expected to sport a 41 mega pixel camera according to the market analysts.

For the first time, Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) is coming with a 41 mega pixel camera in the smartphone and this much awaited phone will decide the fate of Nokia in the high-end smartphone sector.

In the much talked about Nokia press conference to be held on May 14, one product which could be expected, is a Lumia Phablet. The Phablet from Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) will be sized between 5 and 6 inches and will be equipped with the pen stylus. The other devices that are expected to be unveiled are Lumia EOS, a metallic Lumia 920 and 928. The estimated price of these devices will be most probably above $450 and more.

Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) no doubt is seeking to take further its strong partnership with  Microsoft Corporation (NASDAQ:MSFT) by launching these Windows 8 devices. According to the experts it is expected that both companies will work in close proximity with one another and Nokia will come with greater integration of Microsoft office and Xbox gaming consoles.

The other troubled phone maker Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) is also bidding on its Blackberry Q10, which has a QWERTY keyboard along with a touch screen. This phone will be unveiled in the upcoming Black Berry Live conference that will be held in Orlando from May 14 to May 16.

According to the observers the first reviews of the Blackberry Q10 has been impressive through the telecom operators including Vodafone, Orange, Bell, Rogers and Telus. The units have been all sold from their initial shipments, according to the market watchers.

According to the analysts, it will be of vital importance that how Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) launches some entry level and mid range smartphones based on its new OS10 in some emerging economies such as Southeast Asia, the Middle East and Africa. Blackberry tried to popularize the Blackberry 10 ecosystem by licensing it to other smartphones vendors but could not gain much from the step according to the sources.

The market is eager to get the feel of Blackberry Q10, new product roadmaps or new technology according to the sources.