Microsoft Corporation (NASDAQ:MSFT) wants to integrate the new Xbox One with Windows Phone. Greg Sullivan (senior marketing manager for Microsoft) explained to PC Mag that his company plans on creating a seamless integration involving both products. He explained, “Is there anything I can say? No. It doesn’t mean there’s nothing that’s being worked on. There’s some time between now and the delivery of Xbox One. It is true that the general idea of an increased seamlessness and integration across these elements is a goal.”
Unfortunately, Sullivan didn’t disclose the details regarding the company’s plans. Since Windows Phone 8 already has access to Xbox brand products and games as well as Xbox Gamer points and the Live Network, it should be interesting to see just what Microsoft Corporation (NASDAQ:MSFT) does to further integrate everything.
For those who want a cheaper Windows phone, Microsoft Corporation (NASDAQ:MSFT) has news for you! A recent study from research firm Gartner, the Windows Phone only takes about 3 percent of the global share but that number is growing. There are several cheaper Windows-based smartphones including the Lumia 521 from T-Mobile that retails for about $129.00.
Sullivan further explained, “If you look at the market share that Android has, the majority of that is coming from low-end Android phones. There’s still 42 percent feature phone users, and they’re probably going to convert to smartphone users.”
Android also offers a wide range of lower priced smartphones however many of the Gingerbread OS-based phones don’t get any updates. Fortunately, lower-end Lumia phones run the most current version of the operating system and offers frequent updates. This could be a big win for Windows as some users may not enjoy phones with older operating systems. Microsoft Corporation (NASDAQ:MSFT) also plans on getting more carriers to offer cheaper iPhones. Cricket, a popular contract-free phone carrier has previously expressed interest in offering Windows phones.