Intel Corporation (NASDAQ:INTC) named its new CEO, Brian Krzanich, just two weeks ago, but he’s already been successful in pinpointing the biggest problems for the processor maker, and starting to find solutions to those problems. Today, speaking at the Intel annual meeting, Krzanich said the company would quickly grow its presence in the mobile market.

Intel Corporation

The mobile processor market, which is quickly becoming more important than the PC processor market, is one of the most enduring problems for Intel Corporation (NASDAQ:INTC). The company’s chips were not as efficient as those of its competitors, a huge problem in a market reliant on lithium batteries as a power source.

Krzanich Comments About Intel Corporation (INTC)

Krzanich’s comments were recorded by Dow Jones today. He said that Intel Corporation (NASDAQ:INTC) has advantages and, “What we have will allow us to grow in this area much faster in the future.”

Intel Corporation (NASDAQ:INTC) has been cushioned from a certain amount of the problems in the PC industry because of its thriving server business. As mobile computing becomes more and more prevalent, more and more computing is done in large scale data centers. Intel  provides the processors for those centers, allowing gains in one area, just as another collapses.

Where the company really wants to be, however, is at the center of the mobile market. The upgrade cycle for mobile processors is shorter than that for PCs, and the devices will probably become more widespread than PCs ever were. That makes them an incredible source of revenue that Intel Corporation (NASDAQ:INTC) has simply been unable to get its hands on.

Krzanich didn’t outline anything in particular that Intel Corporation (NASDAQ:INTC) would do in order to drive its progress in the mobile processing arena. The CEO’s comments did suggest that innovation in general processing would lead to an increase in the firm’s abilities in the processor market. The company is also attempting to make itself more flexible so that it can take advantage of the next market trends faster than it did the mobile revolution.

So far in 2013, shares in Intel Corporation (NASDAQ:INTC) have risen by just over 16 percent, broadly following the major indices. The company has a lot to do to prove that it can outperform the tech market, and can out-compete other mobile processor manufacturers.