Intel Corporation (NASDAQ:INTC) may, in future years, see 2013 as a defining year for the processor manufacturer. So far this year the company has announced a new CEO, and his influence on the company seems to have already driven more excitement about the firm. The headline issue that Krzanich is set to work on is “speed of execution.”

Intel Corporation

According to a new Citigroup Inc (NYSE:C) report on the firm, after asking Intel Corporation (NASDAQ:INTC) executives about the new CEO at a meeting, speed of execution was the number one change the market should expect from the firm’s new chief. That might be music to market ears, as Intel’s slow execution has hurt its prospects in recent years.

The company’s new CEO has already been prominent in speaking about the speed at which the company is set to grow in the mobile devices market. Intel Corporation (NASDAQ:INTC) has already announced a range of new low voltage processors for the mobile market, and the company is set to do everything it can to fight problems in the PC market.

According to a recent Nomura Research report, the PC market is collapsing faster than previously expected. The firm’s global forecast for PC shipments is likely to be down 6 percent year on year, and a further 1.5 percent in 2014. Tablet shipments, on the other hand, are set to grow to 240 million units in 2014. PC shipments are set to hit around 332 million in the same year.

Demand for tablets is clearly en route to eclipse sales of traditional computers in the year ahead, and Intel Corporation (NASDAQ:INTC) has little influence in that market. The company is improving on this front, first with more integration with Microsoft Corporation (NASDAQ:MSFT), and second with improved technology in the area.

Intel seems set to use Windows 8 as its launchpad for mobile devices, after being outrun in the market on other platforms. Intel has upped its offerings just as Microsoft Corporation (NASDAQ:INTC) began to offer tablets, and the two could grow together. That, according to Citigroup Inc (NYSE:C) really depends on the ongoing reception of the operating system.

On today’s market, shares in Intel Corporation (NASDAQ:INTC) fell a fraction to close at $24.05. In the year so far, Intel has kept in line with the broader indices, with share value growing by close to 17 percent in the first months of the year.