A study at the University of California has found out that Facebook Inc (NASDAQ:FB) makes the pain of break-up even more bitter to handle, reports Daily Mail. In the study, half of the respondents said that they delete their memories of the broken relationship on Facebook. However, one-third of respondents confirmed that they could not immediately delete digital memories of their relationship.
Respondents claimed that photos posted during arelationship are difficult to delete after the break up. In the research, it was also found that the most awkward moment of all is to change the relationship status to ‘Single’.
However, it is almost impossible to delete every trace of a relationship on Facebook Inc (NASDAQ:FB). For instance, a person can get rid of posts by deleting them on his timeline, but the posts will still be there on Facebook Inc (NASDAQ:FB) if friends have reposted them, and they will also be there in the feeds with others who might have shared them. If someone is tagged on Facebook, it can only be removed by the person tagged and may be likely to remain forever.
According to, Steve Whittaker, a UC Santa Cruz psychology professor: "There has been little exploration of the negative role of digital possessions when people want to forget aspects of their lives."
Whittaker, along with his co-researcher Corina Sas of Lancaster University in England, explored the fact that people store memories, photos and videos of their time together on almost every device they own.
The idea behind this study is to examine the importance of digital media in relationships. The sample size of this study is not convincing, but the fact that those who are dumped are the ones who actually find it difficult to delete the memories is a surprising one.
Apart from Facebook’s photos, texts, and status feed, there are another sources of digital conflict—like emails where couples share their feelings about one another. People get confused over whether to delete the emails or not. Deleting might be an option, but it may backfire if they patch up again.
These digital memories may enhance the marketing strategies of the marketers who want to identify the mood of the users and sell products accordingly. By posting personal thoughts and images, the user might get everything related to his life stored digitally forever—irrespective of the fact he wants to or not.