Apple Inc. (NASDAQ:AAPL) CEO Tim Cook’s D11 interview with Kara Swisher and Walt Mossberg lasted almost an hour and a half, and it covered everything from wearable computing devices to the Apple TV. Cook also explained why he isn’t worried about Apple’s market share right now, although he remained secretive about exactly what Apple Inc. (NASDAQ:AAPL) has in the product pipeline at the moment.
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Tim Cook’s D11 Interview On Wearable Computing Devices
One of the most talked-about products Apple Inc. (NASDAQ:AAPL) is expected to put out is some kind of smart watch, dubbed affectionately by enthusiasts as the iWatch. Of course Tim Cook remained quiet about whether such a product is in the works, although he did have something to say about smart watches that are already on the market.
Cook said wearable computing devices are certainly interesting and that he liked the Nike FuelBand fitness tracker, which actually connects to the iPhone. On the other hand, he doesn’t think Google Inc (NASDAQ:GOOG)’s Glass will be a huge hit. He sees it as more of a niche product.
He also went so far as to say that the wrist may be a better place for a wearable computing device, which of course will have people drawing conclusions in terms of the alleged iWatch.
Apple’s Acquisition Plans
In his D11 interview, Tim Cook also revealed just how quickly Apple Inc. (NASDAQ:AAPL) has been acquiring other companies. He said that since the beginning of the company’s fiscal year, they’ve already acquired nine companies.
That averages out to be more than one company per month over the last seven months with a rate of one company every 23 days. Last year Apple’s acquisition rate was just one every 70 days.
Cook said his year there haven’t been any major acquisitions, and Apple doesn’t intend on making any kind of major purchase, although it isn’t opposed to one.
Signs Of An iTV In Tim Cook’s D11 Interview?
Of course Apple Inc. (NASDAQ:AAPL) enthusiasts were undoubtedly seeking confirmation that Apple Inc. (NASDAQ:AAPL) is working on an iTV, and they were disappointed. However, Cook did address sales of the Apple TV set top box, revealing that they’ve sold more than 13 million of the boxes, with almost half of those coming last year.
Tim Cook also said once again that a smart TV is an “area of interest,” although he wouldn’t talk about any plans Apple Inc. (NASDAQ:AAPL) might have for such a device.