Zynga Inc (NASDAQ:ZNGA) is in an interesting period of transformation. The company, perceived as weak on social gaming take up, has begun to widen its revenue base to include gambling revenues, and many analysts are suggesting that the company try to do as much as possible to increase those revenues in the months ahead.

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In its most recent earnings report, Zynga Inc (NASDAQ:ZNGA) showed a surprise profit for the first three month of 2013, but its guidance for the rest of the year showed weaknesses in expected gaming revenues. Despite those weaknesses, the company has increased in value by more than 38 percent so far in 2013.

So, with weak guidance and unstable business fundamentals, what exactly is the case for Zynga Inc (NASDAQ:ZNGA)? Over at Seeking Alpha one author has some ideas about the company, and why it looks like a buy at its current price. On today’s market, the company’s stock finished at $3.27.

One of the most important factors, according to the piece, is the stable revenue that Zynga Inc (NASDAQ:ZNGA) enjoys from some of its bigger franchises. Words with Friends, Zynga Poker, and Farmville, are all household names, and Farmville 2 bookings were one of the most important driving forces behind the surprise earnings last week.

On top of that solid basis, Zynga Inc (NASDAQ:ZNGA) has the ability to close down old games to lower costs and introduce new ones to boost revenue. The company is actively streamlining its offerings, and though the guidance for the company’s new games was not particularly optimistic, that may be because of the company’s wish to stabilize its stock price.

Zynga Inc (NASDAQ:ZNGA) is one of the best companies out there in social game design. Though not all of its offerings have been successes, and it’s made some mistakes in the past, the company knows how to make a good game, and some social games are likely to be hits. It’s a difficult industry to predict, but Zynga Inc (NASDAQ:ZNGA) has a better chance than almost any other player.

The real prize, as always with Zynga Inc (NASDAQ:ZNGA) is the company’s attempts to get into the real money gambling market. Zynga Inc (NASDAQ:ZNGA) faces huge competition in the market, but it owns several prominent franchises that it’s willing to leverage in order to expand its revenues.