Zynga Inc (NASDAQ:ZNGA) appears to be onto a winner with its new Zynga Slots game. The game was the fastest growing on Facebook Inc (NASDAQ:FB) this week for the second week in a row. According to statistics released by Indie Social Games, the game now has 10.6 million active monthly users, a 177 percent gain over last week.
In last week's rankings, the top spot was held by the same game, though its figures were more modest. Last week the Zynga Inc (NASDAQ:ZNGA) slots game had 4.3 million monthly active users. Last weeks gains over the week before came in at an impressive 247 percent.
Zynga slots isn't a real money gambling game, but it is the basis for one. The companies real money gambling in the United Kingdom is offered under the titles Zynga Plus Poker and Zynga Plus Casino. The company's Zynga Plus Casino service offers slot machine gambling to users, much like that on Zynga Slots.
Zynga Slots is the simplest of games. It's exactly the same as real world casino slots.. Users are able to play on Facebook Inc (NASDAQ:FB), or on mobile devices by downloading and installing the application. In the United Kingdom, where online gambling is already a reality, users can bet real money on slots with Zynga Plus Casino.
Since the release of real money gambling in the UK, on April 3, Zynga Inc (NASDAQ:ZNGA) stock has risen by more than 6.5 percent. On today's market, the company's stock has risen by almost 2 percent at time of writing. Real money gambling, and its proven popularity, appear to be a good bet for Zynga Inc.
The big break for the social gaming company will come when it releases its games in the United States. Moves to legalize online gambling in the country have begun, and Zynga Inc (NASDAQ:ZNGA) is poised to take advantage of the market once it is fully open. For now the firm will have to resolve itself with operating in the small markets that are already open.
Zynga Inc (NASDAQ:ZNGA) is not the only company vying for influence in online gambling. The firm will face massive competition in the market from many experienced contenders. For the time being however, the company is expanding into an under saturated market. That's good for Zynga Inc (NASDAQ:ZNGA) and its investors are reaping the rewards.