Gamers can now order pizza through the Xbox game console. Pizza Hut teamed up with Microsoft Corporation (NASDAQ:MSFT) to create the Pizza Hut for Xbox app. It lets the user order their perfect pie through voice, gesture, and controller.
Larry Hyrb (Major Nelson, the representative for Xbox) explained, “We’re always looking at ways to give our audience more of what they’re interested in. If you look at our audience, they love pizza. I mean, who doesn’t? It has international appeal, and Pizza Hut is a recognized brand that matches up well with the Xbox brand.”
Back in 2005, Pizza Hut teamed up with Sony Corporation (NYSE:SNE)’s Everquest II game to enable users to purchase pizzas through the “pizza” command on their computers.
Wedbush Securities analyst Michael Pachter tweeted to Major Nelson, “As I sit here typing on my PC, all I can think of is that I need to go downstairs turn on my 360, and order a pizza.”
Major Nelson’s response? “Can’t hear you…to busy ordering my pizza.”
This new feature launches today. For those who make their orders before May 6, they get a 15 percent discount on the first order.
For serious gamers who don’t want to miss a beat, this app should come as a real convenience. For most Xbox users, it may be just another app. Only time will tell how successful this new app becomes. Out of all the current applications for Xbox, this one seems to be one of the most interesting apps in the market.
The concept of gamers ordering pizza is nothing new but the concept of them ordering pizza via their game device does make for an interesting idea. If this is successful, other pizza chains like Dominos and Little Caeser may follow suit. There is already a Dominos’ app for iPad’s.